Although GetResponse primarily provides email marketing and automation services, the platform has earned a strong reputation as an all-in-one marketing solution thanks to its landing page builder, webinar hosting, and simple CRM integration.
GetResponse is designed for the modern marketer, with over 350,000 customers in 18 countries. The platform's landing page builder includes hundreds of optimized, customizable template designs, a user-friendly drag-and-drop editor, and integrations with key CRM and analytics tracking systems like Salesforce and Google Analytics.
Building A Landing Page With GetResponse
Templates
GetResponse provides hundreds of templates, ranging from opt-in pages, promo pages, and download pages to video and thank you pages. With so many categories to choose from, there are countless ways to bring your company landing page to life and, more importantly, convert visitors to customers.
Each GetResponse template is responsive and highly customizable, and the platform includes iStock access to thousands of stock images. Another notable feature of GetResponse's templates is the ability to start with a blank canvas and customize it using HTML knowledge, which is also an option for pre-populated templates.
Some of the GetResponse’s template categories include:
| Opt-in Promo Pages | About Me Pages | Promo Pages | Video Pages | Sales Pages |
| Download pages | Thank you pages | Holiday Pages | Webinar Pages | General |
Editor
Users can access and edit all major components of their landing pages in the GetResponse drag-and-drop editor, including:
| Element | Features |
| CTA | Drag a button to your desired location, add hyperlinks, downloadable content and more. |
| Forms/Lead Capture Tools | Add customizable forms to collect valuable demographic information such as phone number, email and birthdate. |
| Colors | Create custom colors to align with company branding or choose preset colors. |
| Fonts | Access 21 fonts. |
| Images | Through iStock, marketers gain access to over 1000 free images. |
| Videos | These are drag-and-drop videos that appear on your landing page as an embed. GetResponse supports YouTube, Vimeo, Wistia, Vidyard and Vine. |
| Shapes | Add shapes to break up content and give your landing page a unique look. |
| Webinars | Add a sign-up form and link directly to upcoming webinars you are hosting. |
| Social Sharing | Users can share landing pages on Facebook, Twitter, Pinterest, Google Plus and LinkedIn, instantly with the click of a button. |
| Payment Options | Add an option to ‘Pay using PayPal’ to custom landing pages. |
After logging in to your GetResponse account, you can begin editing by clicking 'Create a landing page' from your main dashboard.
From here, make changes to two additional (and crucial) elements:
- Thank-you page
- Mobile website
As you build your landing page, you'll notice that the process is relatively simple, but it will most likely take some time to fully navigate the platform. In the top left-hand corner of the editor, you'll also notice a tab labeled 'Variant A,' with a + next to it. Marketers can use this tool to create multiple versions of the same landing page for testing purposes, which we will discuss in more detail later.
You can also modify this template to ensure that the language, color, font, and other elements are consistent with your company's brand. Try GetResponse's Color Magic Tool – designed for one-click color matching, this feature helps match the color of your website to the color of your landing page, forms, and other elements.
Editor for Mobile Devices
When you switch to the mobile view in GetResponse, you can easily manage your mobile site. By clicking the 'computer' and smartphone symbols in the top right-hand corner of the editor, you can switch between desktop and mobile editors.
Make changes to all of the elements of your mobile page there, though you won't be able to change the background image unless you use a blank template or create your own from scratch. With the click of a button, you can instantly create a mobile version of your landing page and optimize it accordingly.
You can specify which elements should appear on each version of your landing page. So, for example, if you want a specific image to appear only on your mobile site, you can enable it to appear only on your mobile site.
After you've finished making changes, you'll be taken to the next step, 'My landing page settings.'
This section contains options for landing pages such as:
- *The use of GetResponse Subdomains (REQUIRED). Later on, you can redirect your landing page.
- Ensure list members are ‘confirmed opt-in.’
- Include or exclude no-index meta tag.
- Set up time-based autoresponder message.
- Edit subscriber settings.
- Assign your own domain.
- Publish on Facebook.
- Thank-you page.
- Editing page title.
- Description.
Tools for Tracking and Optimization
GetResponse provides several options for tracking campaign metrics. These features are available throughout the platform:
Analytics
There are two additional ways to optimize your landing page at the bottom of the Landing Page settings page: AdWords Conversion Tracking and Analytics/Remarketing.
The Analytics/Remarketing feature lets users manage:
- Visual Website Optimizer
- Google Tag Manager
- Google Analytics
- Facebook Pixel
- Yandex Metrica
- Kissmetrics
- Mixpanel
- Bing Ads
You can use the Analytics/Remarketing feature to add your Google AdWords Conversion ID and Conversion Labeling to your landing page. You can also request email analytics reports.
Heat Maps
Visual Website Optimizer is integrated into your GetResponse landing page by heatmaps. Measure traffic, A/B test, track heatmaps and click maps with this integration.
A/B Split Testing
You can use GetResponse to test the placement of a headline, subheadline, hero shot, or CTA.
You can also run tests on the following landing page elements:
- The form used to collect leads
- Price of a product
- Landing page offer
- Overall Layout
- Video Clips
You can test a variety of other elements, as nearly anything that can be modified can be tested within the GetResponse system.
Lead Management
The built-in CRM system in GetResponse provides a drag-and-drop interface for managing leads collected from landing pages. Leads can be segmented based on their stage in the sales funnel as well as their expected value to your company, allowing you to target leads with more relevant messaging (via email marketing, phone calls, and so on) and optimize each stage of the sales pipeline.
List Management
The 'Contacts' Section allows you to manage and update your contact list, as well as search for specific contacts.
When you create a landing page, you can create a list that only collects data from leads captured on that page. After you've created a few lists, you can segment them with GetResponse's CRM tool, allowing you to target each lead with the most relevant marketing message.
Marketers can also search for specific contacts and view list statistics such as list size and the number of subscribers and unsubscribers.
You can purge lists of duplicate and inactive contacts and create rules for blacklisting individuals using a feature called 'List Hygiene.' Finally, create custom fields for forms that will be placed on pages, including elements such as work phone, URL, street address, home phone, and more.
Expanding Your Contact List
Another important feature of the platform is its ability to grow its list. GetResponse allows users to build lists through both offline and online signups/sales, for example. Create sign-up forms on the go with 'Forms on the Go,' a mobile app.
Users can grow their lists as people visit their landing pages by utilizing key integrations such as Salesforce and WordPress. List building apps such as Signup box, Scroll form, and Fixed bar are also available on the platform.
Marketers can also create forms, surveys, and webinars to collect important information from their subscribers in order to grow their subscriber list. Because each marketing need is unique, so is the purpose of each form. To accommodate, GetResponse provides a diverse range of form template categories to meet specific business requirements:
- Newsletter sign-up
- Order forms
- Free download
- Free course sign-up
- Feedback forms
- Event sign-up
- Seasonal forms
- Blank forms
GetResponse also provides a Strategic Email Marketing Course to help marketers learn about various aspects of email marketing, including list building.
| App/Integration | Yes/No | Specs |
| Google Analytics | Yes | Enable the automatic tracking of links from your GetResponse landing page. |
| WordPress | Yes | Add a form to your WordPress site and encourage prospects to convert to customers by subscribing. You can redirect your landing page so that it leads to your WordPress-based site. |
| Facebook | Yes | Marketers can build, measure and optimize audiences for advertising campaigns. |
| PayPal | Yes | Add a ‘Pay with PayPal button’ to landing pages. |
| Salesforce | Yes | Leads collected through your landing page will be sent directly to Salesforce. |
| LiveChat | Yes | Chat with site visitors in real time. |
| Shopify | Yes | Automatically add all of your eCommerce customers to GetResponse contact lists. |
| HubSpot | Yes | Add Hubspot contacts to your GetResponse campaign. |
| Automate.io | Yes | Automate.io allows you to connect with 80+ popular cloud applications, sync contacts and automate workflows across numerous applications. |
Additional Marketing Features
GetResponse, as an all-in-one platform, specializes in a number of key digital marketing verticals, providing specialized tools for:
Support
GetResponse provides live chat support and tutorials that are available 24 hours a day, 7 days a week. The platform's extensive support/help resources are accessible via 'More>Support' and 'Resources.'
More>Support Help Center: The GetResponse Help Center allows you to find the answers you need by asking questions and browsing FAQs and recently answered questions. Glossary: This glossary contains marketing-related terminology for your convenience.
In the section Resources,
Whitepapers: Get access to detailed guides on conversion, automation, and other topics.
Infographics: Templates are available for download.
Courses: Enroll in relevant courses.
GetResponse's support extends to its blog, which is chock-full of useful information on a wide range of topics. Email support from GetResponse is available in seven languages:
- English
- Polish
- Russian
- French
- German
- Spanish
- Portuguese
Packages/Pricing
Because GetResponse is primarily an email marketing solution, packages are divided based on the email needs of marketers. Its landing page builder is included with all packages, but access to its features varies depending on the plan users select. For example, the 'Email' plan ($12.30/mo on an annual basis) provides access to basic landing page builder features, whereas the 'Pro' and higher plans (from $40.18/mo on an annual basis) provide access to all landing page builder features.
Because GetResponse is primarily an email marketing solution, packages are divided based on the email needs of marketers. Its landing page builder is included with all packages, but access to its features varies depending on the plan users select. For example, the 'Email' plan ($12.30/mo on an annual basis) provides access to basic landing page builder features, whereas the 'Pro' and higher plans (from $40.18/mo on an annual basis) provide access to all landing page builder features.
GetResponse accepts all major credit cards including:
- American Express
- MasterCard
- Discover
- Maestro
- JCB
- Visa
Payments can also be made through PayPal. You can cancel your GetResponse account at any time, and no further payments will be deducted from your credit card. Because there are no refunds available, taking advantage of GetResponse's 30-day free trial is highly recommended.
Advantages and disadvantages
Pros
- Access to a suite of email marketing automation tools
- Affordability of pricing structure
- Capabilities for A/B testing
Cons
- Drag-and-drop builders are time-consuming to master and can be difficult to use.
- There is no phone support (except for enterprise accounts)
In conclusion
The GetResponse Landing Page Builder is a top choice for your marketing campaign because it is loaded with tons of customizable features, integrations, and even ways to exactly match the color scheme of your website.
One of the most significant advantages of using GetResponse's platform is the availability of other critical marketing tools, such as email marketing software and automation tools. It also has a plethora of segmentation tools, social sharing tools, and autoresponder functionality. LEARN MORE
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