5 Ways to Get More Engagement on Social Media

Many social media managers have trouble engaging their followers and driving them to action. But with the help of anyword AI copywriter, you can easily create engaging social media content that inspires your followers to click on links, tag friends, and otherwise engage with your posts! Here are 5 ways you can use anyword AI copywriter, to get more engagement on social media.

1) Personalize your profile picture

Your profile picture is your introduction to your followers. Personalize it with a photo of you, or a picture that describes your brand. If you’re selling business tools, use an image of your products—or better yet, one of your customers using them. Other pictures that might work for social media include designs or logos that relate directly to what you sell, as well as photos that represent something about you as a person.

2) Use Gifs, Emojis, and Vines in your updates

Studies have shown that including emojis, gifs and vines in your social media updates can increase engagement by up to 150%. That’s a pretty significant number. Don’t believe it? See for yourself: post a comment or message with an emoji, gif or vine. We bet you’ll notice a positive difference!

3) Engage with followers

Although it can be tempting, try not to follow and unfollow accounts in hopes of increasing your engagement rate. It’s a tactic that almost always backfires, making you look desperate and leading followers to unfollow you in return. To get more engagement without resorting to desperate tactics, instead engage with followers by liking or commenting on their posts and letting them know how much you appreciate their support.

4) Use hashtags correctly

Hashtags are your friend; they help people find relevant content and also let you determine which social media platforms your target audience is using. But it’s not just about popularity; use them strategically, too. Placing a trending hashtag in your title will bring you more views from outside your network, but keep it in context with your brand and posts. Don’t go overboard with more than two hashtags per post, though—that only diminishes engagement.

5) Ask questions

Asking questions helps engage your readers, and is essential in social media marketing. When you ask a question in a status update, it encourages your fans to interact with you—and each other. A study from social media agency Sprout Social found that posts containing questions received twice as many comments as those without, so start asking! 

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Here are some examples What’s your favorite snack food? Which celebrity would play you in a movie about your life? or Do you like cake or pie more? These types of questions aren’t just conversation starters; they often lead to interesting discussions and memorable interactions that could help develop lasting relationships with potential customers. Make sure you monitor your company page for responses; if someone asks a question, respond quickly and be sure to share another status update (with an answer) thanking them for their input.