6 Time-Saving Scheduling Tools for Social Media Marketing

6 Time-Saving Scheduling Tools for Social Media Marketing

Social media marketing can help your business grow in ways you wouldn’t have thought possible, but doing it right can be time-consuming and tricky to keep up with as your company grows. That’s where scheduling tools come in handy. They allow you to save time by setting up social media posts ahead of time to go out on the dates you specify, so you don’t have to spend hours every week keeping your social media presence going at full steam. This article will discuss some of the best scheduling tools out there, what they offer, and why they are beneficial to your business.

1) Buffer

Buffer is one of my favorite scheduling tools because it’s easy to use and takes very little time to get started. Even better, it’s free up to a certain number of social profiles. Many writers prefer Tweetdeck, which works with Twitter but has other capabilities as well. Trello: If you’re really into marketing automation, then Trello could be a good option for you. It’s more suited for project management than scheduling, however; so if that aspect appeals to you more than anything else, give it a shot. SocialPilot makes for a great alternative for Buffer with affordable pricing & advanced features. It has a free trial for beginners and does not require a credit card during the signup.

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2) CoSchedule

CoSchedule, part of an all-in-one marketing platform from Sprout Social, is a great scheduling tool to use when you are looking to save time on your social media tasks. It allows you to schedule everything from Tweets and Facebook posts to Quora answers and Google+ updates. It makes your life easy by telling you which times of day perform best for your posts.

CoSchedule offers a wide range of tools from campaign builders to content curation and beyond—which makes sense since it was originally designed for bloggers who were looking for ways to schedule their blogs out in advance.

3) MeetEdgar

To help you organize your content marketing, MeetEdgar is a social media scheduler that creates custom posts to share with your social media profiles. It integrates with top publishing tools like WordPress and Evernote, so all of your content stays on brand, and you can schedule posts around any time zone. Additionally, it’s easy to connect MeetEdgar with other apps such as Buffer and Hootsuite. 

The free version of MeetEdgar includes scheduling options for Facebook, Twitter, Google+, LinkedIn, and Instagram; if you need to handle more than four channels at once or use Pinterest (the site only allows users access to three image pins), there are premium plans starting at $9/month.

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4) Later

Later is a scheduling tool designed specifically for social media. The interface lets you see what posts are scheduled, adjust the time and date of posts, as well as add images and text to your posts. As far as scheduling tools go, Later is relatively straightforward; there are no templates or complicated content management systems here—just a simple tool to help you post to Facebook, Twitter, Instagram, and Google+. 

If you use several different accounts across these networks (and many marketers do), it can be helpful to schedule cross-posting with Later so that you don’t have to enter your content multiple times in different places. An added bonus: if you pay for an annual subscription ($59) starting today, you get free access to their new app: Spredfast Engage.

Get Your Free Posts Now Later is the best way to schedule and manage your Instagram Posts

5) Hootsuite

Hootsuite helps you manage all your social media profiles in one place, saving you time and making it easy to share content across multiple platforms. The free version allows up to three social media profiles and a maximum of 3,000 Twitter connections—more than enough for small businesses who only need to manage their Facebook, Twitter, LinkedIn and Google+ accounts. [Source] Hootsuite Pro offers more features like advanced analytics capabilities, scheduled posts and one-on-one training with a support agent; pricing starts at $9 per month per profile when billed annually

6) Content Studio

Facebook, Instagram, LinkedIn, Twitter, Pinterest, and even Google+ Pages and YouTube channels need to be regularly updated with fresh content. There are a lot of time-consuming tasks that go into creating new social media posts: developing a storyboard, researching hashtags and keywords, scheduling posts in advance... Content Studio offers an all-in-one solution that makes creating visually appealing content a breeze. A tool like Content Studio takes some of your most challenging (and time-consuming) tasks and streamlines them so you can spend more time being productive. We don’t recommend relying on it as your only tool; rather, use it as another helpful tool to make you more efficient when promoting your brand.

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6) SproutSocial

SproutSocial allows users to schedule posts in advance and review reports on engagement. If you’re a social media marketer, SproutSocial is a great tool. The app also integrates with Twitter, Facebook, and LinkedIn so that you can use one platform to monitor your messages across multiple channels. On top of that, it offers automation tools so that once your message goes out it will continue sending out over time until a new post replaces it. This ensures that your brand isn’t just on one channel at a time but active throughout all of them.

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