What are the best SEO tools for starting a new website launch in 2024

If you’re working to improve your site’s SEO, there are plenty of tools out there to help you. But with so many options available, it can be hard to find the ones that will help you the most. Here are some SEO tools that we believe will be the best SEO tools of 2023 – plus one bonus tool just in case!

Keyword Research Tools

The first SEO tool you’ll need is a tool for finding those all-important keywords, and that’s where keyword research tools come into play. One of my favorite tools for keyword research is Long Tail Pro. It not only looks at keywords on Google but will also find them on Amazon, YouTube, Bing, and other platforms if they are relevant. I use it to look for long-tail keywords so I can get an idea of what people might be searching for in certain niches. For example, I used it when researching SEO tools and found some exciting things like SEO Software gets 1,980 searches per month; SEO Tool receives 27,800 searches per month; Free SEO Tool receives 14,200 searches per month; etc.

Some of the Popular Keyword Research Tools in 2024 include:

KWFinder/Mangools
GrowthBar
RankIQ
Majestic
SEMrush
Keyword Tool
Google Keyword Planner
Soovle
SE Cockpit
Jaaxy
Google Seach Console

Backlink Checker

Good SEO tools should be able to provide you a report of how your backlinks are performing. Some SEO tools will also look at link metrics such as DA and PA, so you can figure out what links might be hurting you and which ones are helping your site. This kind of insight is invaluable when building a new website or making changes to an existing one. A good backlink checker tool can give you that info. It’s worth noting that these types of SEO tools usually cost money. You get what you pay for!

SEO Spyglass
Google Search Console
Seobility-A perfect tool for a quick review of all your competitors’ backlink profiles.
Ahrefs
SEMrush

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Keyword Density Analyzer

A simple way to see how your content stacks up against Google’s keyword density requirements is a tool that checks if you have enough of any given keyword or phrase. This ensures your pages aren’t too thin, negatively impacting SEO performance and conversion rates. Search Engine Journal recently released its updated list of SEO tools, and one of our favorites from that list is Keyword Density Analyzer, created by Moz.

Keyword Suggestion Tool

This tool is great for keyword research. The tool suggests keywords and their monthly search volume and provides search volume data for related keywords, search volume competition, minimum CPC information, top-ranking domains, and top related search terms. In addition, you can see which keywords are sending traffic to your competitor’s websites. You will also find out how difficult or easy it would be to rank for these keywords.

The best Keyword Research tools for ideation include:

Keywordit
Soovle
Answer the Public
Questions DB

Competitor Analysis Tool

Not all SEO tools are created equal. Some are packed with features, while others just add another link on your toolbar. Start by looking at similar and competing websites, both those you like and those you dislike. What can you learn from them? Which of their tools did they find helpful for attracting visitors? Which did they find most useless? What does your website need? If it’s a business site, what is its purpose? If it’s a personal website, what kind of information do you want to share with people? All these questions will help guide your decision-making process when it comes time to choose an SEO tool.

Competitor analysis tools can be grouped as follows:

Competitor analysis tools for social media
Competitor analysis tools for SEO
Competitor analysis tools for content
Competitor analysis tools for email, ads, and industries

Competitor Analysis Tools For Social Media

Sprout Social
Social Blade
Phlanx

Try Sprout Social for free with a 30-day trial

Competitor Analysis Tools For SEO

Competitor Analysis Tools For Content

Buzzsumo
Similarweb
Feedly

Competitor Analysis Tools For Email, Ads, and Industries

Headline Analyzer

To keep your headlines optimized for all search engines and social media platforms, check out Headline Analyzer. It’s free for up to 100 articles, but you can contact them if you need more. With a tool like Headline Analyzer, you’ll know precisely how your headlines perform before publishing them on your site (rather than after). This will help eliminate ineffective posts that don’t get views or shares. That translates into hours saved.

The following are the popular tools that are popularly used to analyze headlines in 2022.

Coschedule
Share through
AMI
Title Generator
Portent Title Maker
Hubspot
FatJoe
Content row linkbait
SEOpressor
Tweak Your Biz
Blog About

On-Page Analyzer

Search Engine Optimization, or SEO, is a game of endless possibility. The strategies you use now might not be as effective later on. There are two main factors for being found by Google: on-page optimization and off-page optimization.

On-page refers to what’s actually written on your site—the content, titles, tags, and metadata are examples of how you can optimize for search engines. Off-page includes things like backlinks (links from other sites that point back to yours), social media presence, and more. So while there isn’t one single tool that can handle all your SEO needs, there are some good ones out there that will help with everything from keyword research to checking rankings and more. Here are our top picks for SEO tools in 2022.

Serpstat
SEMrush
PageSpeed Insights
SEranking
SEO Powersuite
Site Checker
Ahrefs
Seobility
SEO Testeronline
Moz

Meta Tag Generator

In order to make your website even more accessible to search engines, you can use a meta tag generator that adds title tags and meta descriptions for your pages. Make sure these are relevant and readable, as Google may use them when displaying search results. If you don’t have time to manually create each of these tags, a tool like Yoast’s WordPress plugin makes it easy. That said, don’t rely too heavily on them—spammy content will backfire and cause lower rankings. Other tools that are valuable in generating metatags;