Best Conversion Rate Optimization Tools for Research, Feedback, Analytics in 2023

 Best Conversion Rate Optimization Tools for Research, Feedback, Analytics in 2023


The CRO tool Kit is categorized into:

  • Lead Capture tools
  • Research tools
  • Analytics tools
  • Mouse tracking tools
  • Heat maps
  • Feedback tools
  • Experiment tools



1. Lead Capture Tools


Hellobar

target="_blank">HelloBar
is a lead generation tool that allows you to add a popup form to your website in order to grow your email list, promote your social pages, highlight a sale, or implement other lead generation strategies. The free version allows you to create a single modal that is displayed to every tenth visitor. Premium plans, on the other hand, provide a more advanced call to action (CTA) options.


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Pricing Plans



Elite

$99/mo

·        Up to 500,000

·         Page views/mo

·        Unlimited number of popups, subscribers, and A/B tests

·        Premium-level support, design features, and integrations

Get Started

 

Premium

$49/mo

·        Up to 150,000

·        Page views/mo

·        Unlimited number of popups, subscribers, and A/B tests

·        Premium-level support, design features, and integrations

Get Started

 

Growth

$29/mo

·        Up to 50,000 Pageviews/mo

·        Unlimited number of popups, subscribers, and A/B tests

·        Advanced-level support, design features, and integrations

Get Started

 

Starter

$0 Free Forever

·        Up to 5,000

·         Page views/mo

·        Limit of 10 popups, 1 live test, and unlimited number of subscribers

·        Basic-level support, design features, and integrations

Get Started

 




Sumo

Sumo provides a set of free tools to assist you in increasing site conversions. It has a "Welcome Mat" popup CTA, a "Smart Bar" to increase email subscribers, a scroll-triggered box, and a "Contact Us" form for lead capture.

The Sumo suite, in conjunction with their Google Analytics research tools, assists you in gaining on-page insights and growing your email list.

Hubspot

It's a cross between Google Analytics and SumoMe, as well as a CRM. Isn't that cool? It begins with an exit-intent popup CTA and then syncs with your website's existing forms to learn about your site visitors and their journey through your pages.    



HubSpot's tools provide you with detailed contact information on prospects and current contacts in your database. It also includes a dashboard that shows you a high-level view of which marketing efforts are paying off and converting and which aren't.


2. Research Tools

Similar Web



 SimilarWeb allows you to see where your traffic is coming from, which keywords are driving your organic traffic, and which sites are the most similar to yours. By analyzing data, you can also compare analytics to determine website conversion optimization.

With this data, you'll be able to optimize content for your most important traffic sources and investigate what competitors are doing to drive conversions.

Land book

It can be difficult to get started when creating a landing page from scratch. Land-book, a free collection of the web's best-designed landing pages, comes in handy.

You can use Land-book to investigate how top companies use elements such as copy, positioning, layout, and design to drive conversions. Select your favorite elements from the Land-book database and incorporate them into your own landing page.

Buzzsumo


The best content is the most shared and linked to. So, what better way to gather preliminary information than to compile all of the most shared content on your specific topic?

All you have to do with BuzzSumo is enter a keyword or topic. Then it will compile the most shared and linked content on that subject. Time frames can range from the previous day to the last week, month, or year.

So, if you want to optimize the landing page for your new content on Conversion rate optimization, all you have to do is type "Conversion rate" into Google. BuzzSumo will then provide you with the best articles, resources, videos, and other content on the fascinating topic of "Conversion rate Optimization"

You'll then be able to delve deeper and investigate some of the key elements that have contributed to the popularity of these pages. After that, you can incorporate them into your own content.












Really Good Emails
Really Good Emails, like Land-book, is a database of the web's best-designed emails from the world's most innovative companies. Use this as a resource to see how you can design your email to get your message across as quickly as possible.




Subjectline.com

When it comes to email, the subject line can make or break your performance. Check them out using this fantastic resource before deciding which ones to send.

Subjectline.com has tested over three million subject lines and offers a tool to help you evaluate your options. It provides a deliverability and marketing score, as well as suggestions for improvement.






Headline Analyzer

Content Row has devised a novel method for analyzing your headlines. All of your headlines are evaluated using a variety of criteria, including word choice, headline length, sentiment, power words, and other factors. With this headline analyzer, you can find out where your headline stands.

3. CRO Analytics Tools


Fathom



 

Fathom Analytics follows a "privacy-first" policy. It monitors the most important metrics, allowing you to make key marketing decisions more quickly.

Fathom is an alternative to Google Analytics that does not compromise visitor privacy for data. We revolutionized website analytics by making them simple to use while also respecting privacy laws (like GDPR and more).

Why use fathom?

  • Ad-blockers are used by 43 percent of internet users, which means that 43 percent of people who visit your website block scripts such as Google Analytics. Using our custom domain solution, Fathom collects 100 percent of data from 100 percent of visitors (no DNS setup required).
  • Fathom analytics provide a complete picture of all your visitors, whereas ad blockers can prevent up to half of your website visitors from viewing Google Analytics and other analytics products.
  • Fathom gives you complete control over the data you collect: our customers can use our software to block IP addresses and/or countries, as well as white-list domains (no coding required).
  • Fathom is more accurate than server-side analytics because we filter out bots, DDoS attacks, and other nefarious activities.
  • Fathom is  the only analytics software that intelligently routes data to be processed in the EU for EU visitors using EU isolation. This means your analytics are fully GDPR compliant with no setup or programming on your end (important whether you're in the EU or elsewhere in the world).
  • Giving customers the ability to create filters on dashboard data, email reports to clients, and monitor their websites reduces the number of total software products you must pay for and use to run your business.    Read more...

Plausible analytics

Plausible is a simple privacy-friendly google analytics alternative. It is fully compliant with GDPR, CCPA, and PECR.

Plausible is a great google alternative trusted by over 6k paying subscribers to deliver their website and business insights. Read more...


Semrush




Semrush has been named one of the top 100 software products in the world.

Semrush can track more than just your web traffic; the platform can also be used to analyze the trends and keywords of your competitors.

 Benefits

  • Monitor traffic from multiple websites, including those of your competitors.
  • Display the interests and brand preferences of users.
  • Monitor the metrics of your subdomain.
  • Analyze the metrics for up to 1,000 keywords at once to create powerful master lists that align with your SEO strategy and objectives.
  • Compare any website's keyword profiles to yours to find new opportunities for launching effective SEO campaigns.
  • Check your site health, analyze its interactions with Google, and get fresh ideas to boost rankings with Semrush technical SEO audit tools. Learn more
  • With Semrush, you can track your performance on Google's Search Engine Results Pages and discover new ways to improve your online presence.                                                                                
  •                                                                  

    Try for free


4. Mouse tracking and Heat mapping tools


Hotjar



Once you've mastered the fundamentals, such as landing pages, CTAs, pop-ups, and content, you're ready to move on to more advanced conversion rate optimization. Hotjar provides heat maps as well as screen recordings. They allow you to track how many times your page is viewed and how visitors navigate your website.

Hotjar also provides analytics, which allow you to see how well your pages are performing. This is useful for determining what is working and what can be changed to increase conversion.



Pricing Plans




Smartlook

Smartlook is a tool for recording the screens of actual website visitors. Users can see what visitors clicked with their mouse, what they typed into a form field, where they spend the majority of their time, and how they navigate through each page.






Pricing Plans


Ratings 

Mouseflow



Mouseflow is the behavior analytics platform of choice for digital marketers, product and UX professionals on startups and enterprises all over the world, with over 190,000 satisfied customers. Mouseflow allows you to record all of your website visits, not just a subset of them. It also enables you to instantly create six different types of heatmaps for all of your pages, analyzes funnels and forms, launch feedback campaigns, and much more.  


Learn More           Try For Free

G2 Rating



Lucky Orange



Lucky Orange is a tool that allows you to quickly see who is on your site and interact with them in a variety of ways. It allows you to chat with visitors on your site, watch their mouse move around the screen and click in real time, play them back as a recording, generate beautiful heat maps of clicks, mouse movements (eye tracking), and scroll depth, create quick insightful polls, and much more.


5. Feedback Tools

Survey monkey
Intercom
Qualaroo
Fivesecond tests

6. Experiment Tools

Optimizely
Effective experiments


The Advantages of CRO Analytics Tools

There are several advantages to using CRO analytics tools. Among them are:
  • Being able to track ROI effectively.
  • Making an engaging headline with tools.
  • Obtain customer leads.
  • Gather marketing research information.


More Reading





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Comments

  1. Perfect Blog, i like your way of explaining, keep it up.What is conversion rate optimization

    ReplyDelete

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