12 Best Marketing Automation Tools in 2025 (Ranked & Reviewed)

Meta Description

Compare the 10 best marketing automation tools in 2025. Ranked and reviewed for email, CRM, lead gen, and AI-powered workflows. Find the right tool for your business.

Introduction

In today’s whirlwind digital landscape, it’s not enough to be sharp about your marketing — you have to be willing to take advantage of tools that can help lighten the load. The best marketing automation tools in 2025 will help solo entrepreneurs, startups, and large-scale agencies alike change the way they attract, engage, and convert leads.

From optimizing email campaigns to nurturing customer relationships and personalizing user experiences at scale, these tools are essential for maximizing the efficiency and ROI of your marketing efforts. Here, in this ranked and reviewed list, we break down 12 top-rated platforms that are redefining marketing automation this year, so you can select the one that hits your business needs the best.

What to consider when choosing marketing automation tools/Software?

Ease of Use

Automation isn't easy to implement as it is, so ensure the software's interface works with you, rather than against you. See if you can find screenshots of the UX to see if it appears simple and easy to use.

Reporting and Analytics

The tool should be able to measure the success of any drip campaigns you're running; therefore, automation software should track the metrics that are most important to you.

Advanced reporting capabilities, such as personalized dashboards or automated reporting via email, are essential for B2B and enterprise environments with numerous stakeholders.

Support

Since automation can be technical, look for providers with extensive knowledge bases, tutorials, and other customer support options.

Scalability and pricing

Any automation should make you more efficient, allowing you to focus on the tasks that you enjoy and have the highest return on investment (ROI). Keeping this in mind, you'll want to weigh price alongside capability.

A scaled-down system may be sufficient for small to medium-sized businesses (SMBs) and business-to-consumer (B2C) organizations that focus primarily on email. However, for more complex requirements, enterprise (and thus higher-priced) software is more cost-effective in the long run.

Choose a provider who is not only reasonably priced but also one that can grow with you as your needs change. After all, reducing bloated operations is crucial to scaling effectively.

Integrations

How well does the marketing automation software integrate with the rest of your technology stack? Integrating your tools enables you to manage data more effectively and extract greater value from it.

Limitations

Some automation software platforms may limit the number of actions you can perform per month or the size of your database.

Before beginning any evaluation, determine the number of contacts you have, the average number of emails you send, and what you want the software to accomplish. This will help you avoid grossly underestimating the cost of your automation software.

Some of the best marketing automation software available in the market in 2025 include:

1. Hubspot Marketing Automation

Of course, HubSpot offers a comprehensive growth suite that includes sales software, marketing software, and support software, all of which integrate seamlessly with HubSpot's CRM. The combined effect of having all of your data and growth activity in one place can unlock a plethora of creative automation possibilities that would be difficult or impossible to achieve if you used separate tools.
HubSpot's marketing automation functionality includes an easy-to-use visual board where you can create simple or complex conditional workflows:

It may take some time to master the tool (with the help of HubSpot Academy, you'll be able to scale up faster), but once you do, the creative possibilities are limitless. You can create simple email list autoresponders or a smart and complex network of rules to target specific users with the right email, live chat, website experience, and more.

Essentially, the workflow tool enhances email automation, allowing you to scale your business and reduce time spent on repetitive tasks.

Why It Stands Out

Powerful drag-and-drop workflow designer
Seamless CRM integration
Intelligent lead nurturing and scoring
Custom reporting dashboards
HubSpot serves as a real partner to your business be it a startup or an enterprise.

G2 Ratings

Get started - it's free

Pricing plan (after free trial)

2. ManyChat

Marketing automation is more than just sending emails. Consider automating some of the more routine interactions on other platforms. ManyChat is a chatbot that can do exactly that on Facebook Messenger and via SMS.
With their templates and simple drag-and-drop interface, you can create a bot in minutes. Furthermore, the data you collect about your users can be synced with your CRM and other tools.

Why It Stands Out:

No-code bot builder
Seamless Shopify and Facebook integrations
Click-to-Messenger ads support
Boost engagement & sales on autopilot

Pricing plan

GET STARTED FREE

G2 Rating

GET STARTED FREE

3. Moosend

Moosend is a platform for email marketing automation that serves a variety of industries, including e-commerce and SaaS.
Moosend's automation utilizes advanced website tracking and triggers to send the appropriate email campaign to those in your contacts who are interested in a specific product or service.
Customer data can be used to create product recommendation campaigns based on product views. This data also enables you to generate detailed reports on the campaign's progress and user activity, allowing you to make more informed, data-driven decisions.
All the options listed above, as well as automation recipes and over 80 integrations, are included in Moosend's Free Forever plan for up to 1,000 subscribers.

Why It Stands Out

Drag-and-drop email builder
AI product recommendations
Marketing automation flows
Campaign performance insights

Pricing Plan

G2 ratings

Capterra Ratings

4. Ontraport

Ontraport, unlike other marketing automation tools, is a business automation software designed specifically for entrepreneurs, solopreneurs, and small businesses.
They have a CRM and marketing automation functionality, but they also have several other features to help a small business run and grow, including but not limited to:

Email marketing
Landing pages
Reporting
Ecommerce

One of the most valuable features of Ontraport is its emphasis on reporting and insights. While some tools can be a bit of a mystery, Ontraport provides a clear picture of your campaigns' performance.

5. Brevo (formerly SendinBlue)

SendInBlue began as a digital agency but evolved into a powerful email marketing tool that has become a popular marketing automation software over time.

They offer some sophisticated features, including reporting and lead scoring. Furthermore, SendinBlue provides an impressive free plan that includes basic marketing automation functionality, phone support, and up to 300 emails per day.

SendInBlue can also be used to run SMS campaigns.

Why It Stands Out
Email & SMS automation
Real-time analytics and segmentation
Custom workflows
High deliverability rates

Pricing Plan

G2 ratings

6. Omnisend

Omnisend is an omnichannel marketing automation platform designed specifically for e-commerce. With powerful automation workflows and pre-built templates designed with online merchants in mind, you can get started quickly.

Omnisend enables you to incorporate multiple channels into a single automation workflow, including email, SMS, Facebook Messenger, push notifications, and more. Omnisend also features a user-friendly WYSIWYG visual builder and templates, making it easy to create workflows, forms, landing pages, pop-ups, and emails

E-commerce brands love Omnisend—and for good reason. It combines email, SMS, and push notifications into one powerful engine.

Why It Stands Out:

One-click Shopify integration
Pre-built automation for cart recovery
Product recommendation engine
Powerful segmentation tools

For online stores, Omnisend is one of the Best Marketing Automation Tools 2025 to maximize every touchpoint.

Pricing plan

G2 Rating

7. Engagebay

EngageBay is a marketing automation platform tailored to small and medium-sized businesses.

EngageBay has a plethora of features, including:

Email marketing
Social media management
Website chats
Email and landing page builders with drag-and-drop functionality

Other noteworthy features include the drag-and-drop landing page and email builders, A/B testing for every component of a landing page and email, SMS marketing, push notifications, abandoned cart retrieval and reminders, autoresponders, canned responses, and more.

EngageBay provides a free plan for small businesses as well as three advanced paid plans that scale with your company's needs.

Why It Stands Out

Unified dashboard for marketing, sales, & support
Lead scoring & segmentation
Landing page builder
Email drip campaigns

It’s ideal for startups and growing teams with lean budgets.

Pricing Plan

Free Signup

G2 Rating

8. ActiveCampaign

ActiveCampaign is a small business CRM that integrates email marketing, marketing automation, and sales.

ActiveCampaign's strongest suit is its robust and adaptable marketing automation functionality. It is one of the most comprehensive solutions available. Their deliverability is also rated as one of the best on the market.

This tool may not be suitable for beginners or those with limited technical skills. It takes a little more time and effort to learn, but once you do, the platform proves to be quite powerful.

Why It Stands Out:

Advanced conditional logic
Machine learning for timing optimization
Dynamic content personalization
Over 870 integrations

It’s hands-down one of the Best Marketing Automation Tools 2025 for segmentation and lead engagement.

Pricing Plan

Get started - it's free

G2 Rating

9. Salesforce

Pardot, a subsidiary of Salesforce, is a cloud automation solution that primarily serves enterprise clients with the necessary technical resources and time to learn the platform.

They offer a range of features for automating communication with existing contacts, including CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting, to ensure your campaigns are effective.

You can track all website interactions and create predictive lead scoring based on the parameters you set. All of this contributes to increased marketing efficiency and less wasted time and effort on the part of your sales team.

It's important to note that while Pardot is a powerful enterprise tool, it lacks lead generation functionality and may be out of reach or too expensive for smaller businesses or entrepreneurs.

Why It Stands Out:

Einstein AI-driven recommendations
Data-driven personalization
Social, email, mobile, and ad automation
Deep CRM connectivity

A powerful weapon for complex customer journeys

G2 Rating

10. Ortto

Autopilot is one of the market's most visually appealing marketing automation solutions.

They create an email marketing, messaging, and automation platform and market themselves as the most user-friendly marketing automation platform. As previously stated, their visual editor is clean, simple, and enjoyable to use.

Of course, their platform is typically used for more sophisticated messaging and targeting, but you can also create a simple time-sequenced autoresponder.

Why It Stands Out:

Unified CDP and customer journeys
Behavioral tracking
Intuitive dashboard builder
Multi-channel automation

It’s perfect for SaaS teams, agencies, and growth hackers.

Pricing Plan

G2 Rating

11. GetResponse

GetResponse is a marketing automation software that has many different layers and features. They start out very affordably, at around $10 per month (which includes basic autoresponders and a list size of 1,000), but their more expensive plans include powerful features like:

Email marketing
CRM
Landing pages
Autoresponders
E-commerce tools
List-building tools

GetResponse is simple to use and produces good results most of the time, though it works best with simpler features, such as email newsletters. Working with the platform can become more difficult if you intend to implement complex conditional logic and marketing automation.

CREATE FREE ACCOUNT

Why It Stands Out:

Conversion-focused funnels
Built-in webinar hosting
Drag-and-drop email editor
E-commerce integrations

An excellent pick among the Best Marketing Automation Tools 2025 for creators and solopreneurs.

Pricing Plan

G2 Rating

12. Drip

Drip is one of the few marketing automation tools on this list that focuses solely on e-commerce marketing automation. They offer one of the more open platforms, claiming that it works well with "almost any marketing strategy you want to put into motion."

Email is also one of their strong points. Among the email marketing and automation features are:

Email Builders
Automation Workflows
Multi-channel Marketing
Email Campaigns
One-off Emails

They are also very good at personalization and analytics. Overall, Drip is an effective e-commerce marketing automation tool.

Pricing Plan

Try Drip free

G2 Rating

There are numerous marketing automation software options available. It all comes down to selecting the best one for your company's needs, budget, and technical expertise.

Do you want something compelling and limitless? It may ultimately cost more money and require more time and effort to learn. Compared to the less expensive options, they may have a more limited scale. Ultimately, it's a trade-off.

Conclusion

The Best Marketing Automation Tools 2025 do more than make life easier—they give you the strategy, personalization, and scale needed to take your growth to the next level in an AI-driven world. When it comes to software and tools, there’s a solution built for you, whether you’re just getting started or running multi-channel campaigns.

🔥 Ready to take action? Visit any of the links above to initiate a free trial or view exclusive offers. The next generation of your marketing is just a click away!

Share this post!

Search This Blog

Best SEO Tips, Affiliate Marketing Strategies & Software Reviews to Grow Online Income