How do I Find the Right Email Marketing Tool?

We exist in a universe where even if you don't know how to do something, there's typically a tool that will help, and an email marketing tool could be exactly what you need to make your strategy super effective.

While deciding on the best email marketing software for your business, always ensure it fits the resources and budget at your disposal. Before initiating your research, it's a good idea to know how many contacts you have on your email list and how many emails you intend to send each month. This can help in determining whether a solution is well within the budget because most platforms charge based on the number of contacts uploaded to their system or the number of emails sent per month.

Getting to know the features you need can also help you find a platform that meets your requirements. You don't want to pay for features that you won't use. Some email marketing software has a fairly extensive feature set that extends over and above email marketing to areas that you may already be covered with other platforms, such as online ads or a website builder.

Finally, most options provide a free email marketing account or a free trial so you can give it a spin before committing. Read More....

Some of the Popular Email marketing tools include:

Mailjet – Excellent deliverability

ConvertKit – Better targeting

Benchmark – Multilingual teams

AWeber – Better support

ActiveCampaign – Better marketing automation

GetResponse – More features

Moosend – Generous on features and emails

EngageBay – Excellent CRM features

EmailOctopus  – Ideal for e-commerce

Zoho – Myriad of automation