Boost Affiliate Earnings through Conversion Rate Optimization (CRO) Strategies

Conversion rate optimization, or CRO, is the process of improving your website in order to generate more leads. CRO is accomplished through content improvements, split testing, and workflow enhancements. Conversion rate optimization generates more qualified leads, more revenue, and lower acquisition costs.

What is a conversion rate?

The percentage of visitors who complete the desired action, such as filling out a web form, signing up for a service, or purchasing a product, is referred to as the conversion rate.

A high conversion rate indicates that your website is well-designed, effectively formatted, and appealing to your target audience. A low conversion rate could be caused by a number of factors related to website performance or design. Slow load times, a broken form, or a copy that fails to convey the value of the offer are all common causes of a low conversion rate.

Where Should a CRO Strategy Be Implemented?

1. Landing Pages

Because landing pages are inherently designed to entice people to take action, it stands to reason that they have the highest average conversion rate of all signup forms, at 23%. To encourage visitors to register for this year's event, an event landing page, for example, can be optimized with a video from the previous year's event. To encourage visitors to download a free resource, a landing page offering that resource can be optimized with preview content from that resource.

Now that you know where to optimize for conversions, you may be wondering how you will know when your company is ready to begin the process.

2. Pricing Page

CRO can assist a pricing page in converting visitors into customers by changing the pricing intervals (for example, price-per-year vs. price-per-month), describing the product features associated with each price, and including a phone number for visitors to call for a price quote, or adding a simple pop-up form.

This can be achieved by using simple email opt-in pop-up forms as shown below:

How Do I create Popups

3. Home Pages

Homepages are excellent CRO candidates. The homepage is an opportunity to retain visitors and guide them further into your website in addition to making a first impression on them.

You can accomplish this by emphasizing links to product information, providing a free signup button, or even incorporating a chatbot that asks visitors questions at any point during their browsing experience.

4. Blog

A blog provides a significant conversion opportunity for a website. A blog can use CRO to convert readers into leads in addition to publishing thoughtful and helpful content about your industry.

Adding calls-to-action (CTA) throughout an article or inviting readers to learn more about a topic by submitting their email address in exchange for an ebook or industry report is a common part of this process.

What is The CRO Strategies?

1. Create Text-Based CTAs (Call To Action) within blogposts

This is a standalone line of text linked to a landing page and styled as an H3 or an H4. The most popular CTAs include: 'Start your free trial', 'Sign up', 'Click here', 'Learn More' etc.

2. Add Lead flows to your blog

Another conversion rate optimization element you can include on your site is a lead flow. Lead flows are high-converting pop-ups that are designed to attract attention while also providing value.

Depending on your offer, you can use a slide-in box, a drop-down banner, or a pop-up box.

3. Help leads to immediately become marketing-qualified leads.

Sometimes visitors want to get right into business, skipping parts of the typical buyer's journey and speaking with a sales representative right away.

You should encourage these high-intent visitors to take specific actions so they can easily become marketing qualified leads (MQLs) — and they can take action through a combination of thoughtfully designed web pages, compelling and clear copy, and smart CTAs.

4. Build workflows to manage your team

With the help of marketing automation software, you can create a variety of automated workflows to help your team.

Marketing automation, for example, allows you to send automated emails based on workflows. Then, with a single click, leads can schedule meetings with reps. Meanwhile, reps are notified when leads take high-intent actions, such as visiting your website's pricing page.

Alternatively, if you work in ecommerce, you can send a reminder email to people who abandon their shopping cart. According to Moosend's research, abandoned cart emails can be very effective. They have a high open rate of 45%. Twenty-one percent of emails opened are clicked. Half of those who clicked on the link made a purchase.

5. Add Messages to high-converting webpages

Use live chat software to interact with website visitors in real time and provide assistance and guidance as needed. Add these messaging features to your high-performing web pages, such as your pricing and product pages, to ensure leads get the information they need in real-time.

You can also make your messaging and chat bots perform actions. For example, if someone has been on the page for more than a minute, you may want to automatically offer to assist and answer any questions they may have (again, a live chat tool, like Live Agent, makes this easy). Read More on best live chat softwares

6. Optimize high-performing blog posts

Again, publishing blog articles creates a large opportunity for conversions. Even more so if you already have blog content on your site.

To begin optimizing your blog content, identify the posts that receive the most web traffic but have the lowest conversion rates. (Possible causes of this problem include SEO, the content offer you're promoting, or your CTA.) Check The Best SEO Tools to fix this this

Examine your blog posts with high conversion rates as well. You want to increase qualified website traffic to those posts, which you can do by optimizing the content for search engine results pages (SERPs) or updating it as needed to keep it fresh and relevant.

7. Leverage Retargeting to Increase website visitors

It makes no difference what your primary conversion metric is: The harsh reality is that most visitors to your website do not take the desired action. You can re-engage people who left your website by using retargeting on Facebook and other platforms.

Retargeting works by tracking visitors to your website and serving them online ads as they browse other websites on the internet. This is especially effective when you retarget visitors to your highest-converting web pages.

The standard inbound rules still apply here: for retargeting to work, you need well-crafted copy, engaging visuals, Lead magnets and a compelling offers eg. free ebooks.

8. Run tests on your landing pages

Landing pages are an essential part of the modern marketer's toolkit and, as previously stated, are critical to conversion rate optimization.

This is due to the fact that a landing page is where a website visitor converts to a lead or an existing lead engages more deeply with your brand. Run A/B tests to determine your best design and content features for audience members when optimizing a landing page.

A/B testing, for example, allows you to quickly and easily test different versions of your website copy, content offers, images, form questions, and web pages to see what your target audience and leads respond to best.